Australia Glamping Market Size, Share & Trends Analysis Report 2021-2028
Australia Glamping Industry Overview
The Australia glamping market size is expected to reach USD 256.5 million by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 14.0% from 2021 to 2028. Glamping or glamorous camping is a modern form of camping that has become a trend across the world. At music festivals, glamping is offered as an upgrade option at a reasonable price, especially if it is going to be a multiday activity. A rising number of concerts and big music festivals in various parts of the world is expected to be one of the key driving factors for market growth.
Most vacationers all over the world prefer to go on vacations with a wide range of indoor and outdoor activities apart from site-seeing. A few people incorporate a day or two of glamping in their schedule as it combines taking a vacation with nature combined with the luxury of living in a fine hotel. The consumers’ search for unique experiences is expected to have a positive impact on the market over the forecast period. While de-stressing and relaxation are the key factors that are expected to propel the expansion of the glamping market, the rise for eco-tourism as well as the need for a healthy lifestyle is expected to have a positive impact on the industry.
The outbreak of COVID-19 has left an unprecedented impact on the glamping market in Australia. Interest in camping among new and experienced campers was evident, before the coronavirus pandemic. After government restrictions on traveling to contain the COVID-19 outbreak, the industry faced a decline in growth in 2020. Travelers maintained a distance from natural spaces, outdoor recreation activities, and other people. However, the industry is regaining momentum. Since the conventional hospitality industry including hotel, resorts, and restaurants have had a diminishing impact, camping and glamping have experienced an increase in demand due to its provision of social distancing, hygiene, and every once in a while, break far away from the city.
The market players are trying to focus on catering a variety of services along with the usual camping experience. Players are striving to establish partnerships with hotels, restaurants, and resorts in nearby locations to reach a broader consumer base. In 2019, Baillie Lodges entered into a joint venture with an affiliate of KSL Capital Partners, LLC (KSL) heralding an exciting new chapter in Baillie Lodges’ quest to deliver Australia’s finest collection of luxury lodges. Also, Silky Oaks Lodge in Queensland’s Daintree Rainforest was the first property to join Baillie Lodges following the new partnership agreement.
Over the past few years, there has been an upward trend in the number of international travelers visiting Australia. In 2019, approximately 9.4 million tourists arrived in the country from overseas which up by 2.4% from 2018. Safari glamping tents have become one of the key attractions in Australia. With the increasing number of safaris owing to the amazing wildlife in the country, the glamping market is anticipated to witness positive growth during the forecast period. The rising inclination of tourists, as well as locals, is expected to fuel the demand for glamping in the country.
Australia Glamping Market Segmentation
Grand View Research has segmented the Australia glamping market based on accommodation type and age group:
Based on the Accommodation Type Insights, the market is segmented into Cabins and Pods, Tents, Yurts, Treehouses, and Others.
- The cabins and pods accommodation type segment led the market with a revenue share of 47.1% in 2020. The growth of the segment is mainly attributed to prominent features offered by cabins and pods such as safety features including lockable windows and doors, a private bathroom, and a large kitchen and living space.
- The tents segment is expected to expand at a healthy CAGR over the forecast period. Although a tent is a traditional way of camping, with a shift in time it has become more comfortable. Tents also offer extraordinary views due to the wide window structure coupled with various other amenities.
Based on the Age Group Insights, the market is segmented into 18 - 32 years, 33 - 50 years, 51 - 65 years, and Above 65 years.
- The age group between 18 - 32 years dominated the market with a revenue share of 45.6% and is projected to continue growing over the forecast period. This is ascribed to the growing trend of camping within this age group. The growing trend of tours and traveling is boosting the demand for glamping among the consumers in this age group.
- The 33 - 50 years age group segment is likely to expand at a significant CAGR from 2021 to 2028. Financial freedom and high spending power are the primary factors contributing to the growth of this segment. Glamping amenities including kitchens, Wi-Fi, private washrooms, pools, linen service, and others offer scope for consumers looking for camping with luxury.
Key Companies & Market Share Insights
The market is comprised of many large and medium-scale players offering different kinds of services. The market is fairly competitive with the addition of advanced technology and with the idea of luxurious camping getting more and more popular among travelers. Glamping service providers mainly emphasize collaborating and partnering with resorts and hotels to build a larger consumer base and gain higher profits. With constant innovations and modifications in service offerings, glamping is expected to witness a prominent acceptance among travelers who prefer to stay closer to home. Staycations are becoming increasingly popular and are expected to continue growing through Airbnb and various other in-country advertising campaigns supported by the governments across all the regions. Some of the prominent players operating in the Australia glamping market are:
- Under Canvas
- Canopy and Stars
- Baillie Lodges
- Tanja Lagoon Camp
- Collective Retreats
- Tentrr
- Nightfall Camp Pty Ltd
- Glampique
- The Last Best Beef LLC
- Eco Retreats
- Wildman Wilderness Lodge
Order a free sample PDF of the Australia Glamping Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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